If you’ve been hanging out with me for awhile, especially within my courses or RT TV, you know one of my big things is that “it’s not about you.”
As an author, your job is to provide good customer services to your fans. You need to be accessible to them, you need to be engaged with them on a frequent basis, and they need to feel supported by you.
This, however, can be a little off putting because it can take you out of your comfort zone. Remember, this isn’t about you. Fans are not going to bend around your schedule, your comfort, your life. You have to cater to THEM. They’re the ones buying your books and they are the ones determining your success. You have to be there for THEM.
So find out what social media platform they are on. Find out when they are on them. And then do what’s best for reaching them. You’re only hurting yourself and your author brand by doing only what works for you. They won’t come to you on your schedule, on the platforms you like, the way you want them to. There are lots of authors who work with these fans..if you aren’t one of them, they won’t care…they’ll just hang out with the people who take the time to be in their space.
It may be a bit inconvenient for you, but if you don’t prioritize your fans, they won’t prioritize you.
This week take the time to figure out your fans’ preferences and schedules and make the effort to be in their space when they are there.