I’ve been getting a lot of questions lately about how to find the time to write/market books. My go-to response is that you will never be able to find time…you have to make it.

We make time for the things we value…sometimes that’s family, sometimes it’s your morning coffee, sometimes it’s sleeping in late.

If you value your business (AKA your author brand) then you make the time. Some of my fabulous authors have taken this to heart and wake up early to write, or their market on social media while they eat their lunch instead of just hanging out on their break, or they skip their daily coffee run, make their coffee at home and use the time they would have spent in the coffee shop and driving to and from the cafe to work on marketing, educating themselves on new book world or social media topics, or working on their book.

Think of it this way: A parent has a lot to do…clean the house, take care of the kids, work a job, etc. Very few parents “have time” to cook a meal for their kids, but if they don’t, what happens to the kids? Not good, right? If a parent doesn’t take the time to nurture and care for their child, their child will wither away and die. Same goes for your author brand. If you don’t make the time to nurture and care for your books and brand…you won’t have a thriving brand.

So what can you do to make time? No excuses…what’s one thing you can switch up to make time? Stay up later, wake up earlier, skip the traditional lunch break for a working lunch, take an hour away from your “fun reading time,” skip a tv show for an evening? What can you do?

Let me know in the comments what you’re going to do this week to add more time to your schedule.

Stay inspired,

-K.M.