Instagram is hounding us to switch to their business account…but should we?
Excuse me while I scream this answer: No.
The ONLY benefit is analytics and you can get that by using this fantastic website or by using the power editor when placing your Facebook and Instagram adds.
What you need to know is that Facebook owns Instagram…so the same algorithm that’s finding your Facebook posts…is also about to star hiding your Instagram posts. Once you have told them you’re a business…they know.
So all of my social media strategist friends and I are avoiding it as long as possible until they force us to switch over. Check out the video for more details.